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Projects

First luxury vodka brand from Balkans region

Adriatic Investments located in Split (Croatia) had been considering the opportunity to invest in premium spirits production for EC markets. Stas Marketing renowned for its extensive wines and spirits industry expertise was commissioned to implement the project. Its objectives was:

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First air taxi in Russia - strategy and marketing

Group of important institutional investors (Industrial Investors Group and Kaskol Aerospace Group) has initiated setting up the new generation airline to operate on short-hawl and regional routes as air taxi. Idea also assumed operating the fleet of general aviation aircraft with 4-6 passenger loads. Target markets were initially defines as corporations and wealthy individuals.

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0.5 bln USD art fund sales and marketing strategy

In 2009-2010 Russian Federal financial markets authority has accepted several amendments to national investment legislation that allowed creating closed-end mutual investment funds with art and collectables as principle assets. AGANA Asset Management company that is #1 mutual funds manager in Russia in NAV decided to jump in this new attractive market. At first, AGANA raised the fund that consists of first class vintage photo prints (300 000 prints in total)....

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Petrochemical holding rebranding strategy

SIBUR HOLDING is the largest petrochemical company is Russia. It consists of numerous plants that are leaders in manufacturing synthetic rubbers, basic polyolefin products, plastics, organic synthesis products, LPG, etc. Historically, this plants were independents companies with their own names and brands. In the cities where they are located this plants are key employers and generators of local municipal budgets. At the same time, SIBUR capitalization...

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