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Stas Marketing about business strategy
14 10.11
Founder, Group Managing Partner

Telecommunication and media

In an environment where the only constant is innovation, the high-tech and telecommunications sectors are experiencing continuous change in the customer and competitive landscapes. As the industry shifts its focus from products to solutions and emphasizes mobility and cloud-based delivery models, high-tech and telecommunications companies are rethinking all aspects of their go-to-market (GTM) approach.

Another important challenge for telecom and media companies is an intensive convergence. That is why we pay attention to all elements of industry value chain – from equipment to content.

Our high-tech and telecommunications practice focuses on creating sustainable competitive advantage for our clients in a dynamic marketplace, supporting a broad spectrum of sales and marketing capabilities. We work closely with our clients to help them to define:

  • Growth strategy
  • Go-to-markets model
  • Customer segmentation
  • Product bundling
  • Brand strategy 
  • Sales strategy
  • Customer management and retention strategy

You may read our wi-max operator strategy project case >>