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Andrei Stas

Andrei Stas
Position: 
Founder, Group Managing Partner

Andrei Stas has founded Stas Marketing in 1999 and has been managing it till now. He personally has guided more than 100 engagements including key firm’s clients like AVTOMIR, SIBUR Holding, SPI Spirits, EBRD, DEXTER Air Taxi, TransTeleCom, Enforta, Leader Asset Management, Ulyanovsk Region Government, etc.

Andrei was born in Moscow. He has graduated from Moscow State University where he studied Russian medieval history. He also studied French language and culture at College Universitaire Française. He speaks English, French and Croatian.

Andrei has started his entrepreneurship career while studying at University. His first company did ancestry research and arranged sightseeing tours for foreign tourists in Moscow. Since 1995 Andrei has been working in marketing. His corporate career includes brand management positions in MARS (pet food) and NESTLE (infant nutrition). After that Andrei has joined Marketing VP position at Russian Wines and Spirits Company. One of key projects for Andrei there was launch of FLAGMAN vodka that later became one of top selling national brands in Russia.

Andrei authored numerous publications on marketing and brand management. In 2001-2004 he was editing Brand Management Journal. Most recent area of Andrei’s scientific interest is place marketing and branding. In 2009 his book New Heraldry: How Nations, Regions and Cities Built Their Brands was published in Russian.

Andrei is the only Russian expert at Association of Place Branding and Public Diplomacy and Director of Institute of Place Marketing and Branding. He is also Guest Lecturer at several Executive MBA programs in Russia.